Bringing an icon into a new era.
Absolut Vodka
Final art
Destrito
Overview
Absolut was undertaking its largest design update in decades, refreshing the core bottle and flavour range while retaining one of the most recognisable identities in the category.
Solution
Working within the new design direction, I focused on final artwork across the range – including colour management, print adaptation and detailed raster work. We also prepared production artwork for packaging across global markets.
Process
A technically consistent implementation of the new design across bottles, flavours and packaging, prepared for production and global distribution.
