From first steps to finish line.
Stadium
Art Director
Glory Days
Overview
Rather than presenting running through elite performance, we wanted to show everything that comes with taking on a marathon – the doubts, progress, setbacks and joy of doing it on your own terms.
Solution
We followed Clara's journey through YouTube episodes, Reels, trailers and guided audio runs. As Art Director, I shaped the visual direction and content experience across the series.
Process
The series reached 1 million people and generated more than 30,000 interactions, with an engagement rate above 3%. Vägen till ett maraton was awarded Silver at the Swedish Content Awards 2023.