Aloba – A Tiny Art Fair

Aloba – A Tiny Art Fair

(01)

Tiny but tasty, in every sense.

Client:
Client:
Aloba
Role:
Role:
Art Director
Agency:
Agency:
Glory Days

To launch Aloba’s new deli balls, we turned their small size into A Tiny Art Fair – a miniature art exhibition created together with five artists and auctioned for charity.

To launch Aloba’s new deli balls, we turned their small size into A Tiny Art Fair – a miniature art exhibition created together with five artists and auctioned for charity.

To launch Aloba’s new deli balls, we turned their small size into A Tiny Art Fair – a miniature art exhibition created together with five artists and auctioned for charity.

(02)

Overview

Challenge

Challenge

Aloba was launching a new range of deli balls. Rather than simply introducing another product, we wanted to turn one of its most obvious characteristics – its tiny size – into something people could engage with.

Solution

Five artists were invited to interpret “tiny but tasty” through miniature artworks. The pieces were auctioned on Tradera, with the activation brought to life through artist films, social content, print and DOOH.

Process

A product launch that became a small-scale cultural activation, with 100% of the auction proceeds donated to WWF.

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