Shoe release

Shoe release

(01)

Bringing the bounce to life.

Client:
Client:
Stadium
Role:
Role:
Art Director
Agency:
Agency:
Glory Days

For the launch of ASICS Novablast 2 at Stadium, we turned the shoe's defining feature – its bounce – into a campaign combining running, dance and augmented reality.

For the launch of ASICS Novablast 2 at Stadium, we turned the shoe's defining feature – its bounce – into a campaign combining running, dance and augmented reality.

For the launch of ASICS Novablast 2 at Stadium, we turned the shoe's defining feature – its bounce – into a campaign combining running, dance and augmented reality.

(02)

Overview

Challenge

Challenge

ASICS Novablast 2 was built around a highly responsive, energetic running experience. For its launch at Stadium, we wanted people to experience that feeling rather than simply hear about it.

Solution

We created Bounce Blast, bringing together energetic social content, street choreography and a Snapchat AR game that transformed the feeling of the shoe into an interactive experience.

Process

The Snapchat experience generated more than 4.5 million views, 60,000 shares and an average playtime of 75 seconds. During the first two weeks, 33% of Stadium's ASICS products sold out. Bounce Blast was awarded Silver at the Swedish Content Awards 2023.

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