Visual identity for Destrito

Visual identity for Destrito

(01)

A new identity for a creative agency.

Client:
Client:
Destrito
Role:
Role:
Art Director
Agency:
Agency:

A colourful and expressive identity for Destrito, built around a handwritten wordmark, bold colour and a deliberately straightforward visual language.

A colourful and expressive identity for Destrito, built around a handwritten wordmark, bold colour and a deliberately straightforward visual language.

A colourful and expressive identity for Destrito, built around a handwritten wordmark, bold colour and a deliberately straightforward visual language.

(02)

Overview

Challenge

Challenge

Destrito needed an identity that better reflected the personality of the agency – creative and expressive without becoming overly polished or corporate.

Solution

I developed a new identity built around bold colour, a handwritten logotype and straightforward typography. The expression was carried through to the agency's website and complemented by a clearer tone of voice.

Process

A simpler and more expressive brand system that gave Destrito a recognisable identity across its own communication and digital presence.